Did a web search for balena etcher (an app) and the results are:
https://etcher.balena.io
Etcher
https://balenaetcher.org
BalenaEtcher - Flash OS images to SD cards & USB drives
https://github.com › balena-io › etcher
GitHub - balena-io/etcher: Flash OS images to SD cards & USB drives …
https://static.balena.io › etcher
balenaEtcher - Flash OS images to SD cards & USB drives
& Wikipedia says it ought to be https://www.balena.io/etcher/
I wish software outfits wouldn't do this. It creates a chink for bad people to make you download the wrong app.